Artificial Intelligence offers numerous opportunities to reduce fiction and deliver a remarkable, seductive customer experience. Affordable and easy to use cloud services are making it easier that ever to use AI as part of your design.
However, harnessing AI effectively requires designers to understand its capabilities and limitations. That doesn’t mean learning every detail about clustering algorithms or neural network architectures. Instead, it’s about building an effective mental model that lets you know how the AI is likely to behave in real world situations.
Sadly, it remains difficult to build up this picture. Technical documentation is geared toward engineers and is often impenetrable to anyone else. Marketing materials and mass media tend to hype the exciting possibilities without explaining the limitations and the various ways in which in might fail.
This blog is aimed at designers, and indeed anyone who cares about the customer experience. Taking a customer-centric approach, we will cut through the AI hype and technical jargon to help you understand what you need to know to harness its power while designing around its weaknesses.
Ultimately, we want to show you how to use AI to build useful, remarkable, popular products and services.
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